thecaptableMedia Kit 2026
    Advertise with us
    For advertisers

    Put your brand in front of the UK startup ecosystem.

    The Cap Table is the UK startup news portal: funding, fintech, unicorns and tech. The people who make the decisions in the ecosystem read us every week.

    15k+
    people reached per week
    6
    sections: Funding, Startups, Fintech, Tech, Unicorns and AI
    100%
    audience focused on startups, tech and business

    Our audience is made up of founders, investors, executives and tech professionals — the people who decide where the ecosystem's money and attention end up.

    Formats and prices

    prices in GBP
    Advertising

    Site banner

    Your brand in prime positions on the homepage and within articles. Three positions available, each exclusive to one advertiser.

    from £149.90/month
    Content

    Branded content

    A sponsored article produced by our newsroom, in The Cap Table's editorial voice and clearly labelled as branded content.

    £199.90/article
    Editorial

    Story pitch

    Your pitch reviewed as a priority by our newsroom. If approved, it becomes an article on the site.

    £99.90/pitch
    Most complete
    Subscription

    PR service

    A quarterly press release, an exclusive column for your company and sponsored articles — a continuous media presence.

    £99.90/month
    Premium

    Analysis + exclusive interview

    Full, positive coverage of your company: an in-depth analysis and an exclusive interview with your leadership.

    £499.90/package
    Subscription · PR service

    Your company always in the media, for less than £100 a month.

    A continuous plan of editorial presence on The Cap Table — no agency contract, no red tape.

    £99.90/month
    • A quarterly press release produced by our newsroom
    • An exclusive company column on the site
    • Sponsored articles throughout the year
    • Story pitches included in the subscription

    Banner specifications

    thecaptable
    Your banner here970 × 250
    Position 01 · Homepage

    Leaderboard — top of the homepage

    The first thing every visitor sees, even before the day's headline. Maximum visibility, exclusive to one advertiser.

    Dimensions970 × 250 px
    FormatJPG, PNG, GIF
    Max. size150 KB
    £349.90/month
    thecaptable
    Your banner here300 × 250
    Position 02 · Homepage and category pages

    Rectangle — sidebar

    Fixed to the side of the homepage and category pages, it stays with readers as they browse the headlines.

    Dimensions300 × 250 px
    FormatJPG, PNG, GIF
    Max. size150 KB
    £199.90/month
    thecaptable
    Your banner here728 × 90
    Position 03 · Articles

    In-article — within the text

    Placed in the middle of articles, at the point of peak reader attention. Runs across every article on the site.

    Dimensions728 × 90 px
    FormatJPG, PNG, GIF
    Max. size150 KB
    £149.90/month

    All banners are identified as advertising. Creative must be supplied at least 2 working days before it goes live.

    Frequently asked questions

    Is sponsored content identified as advertising?

    Yes. All branded content and sponsored articles carry a clear label, in line with editorial best practice. This protects both your brand and our credibility.

    Does submitting a pitch guarantee publication?

    A story pitch (£99.90) guarantees a priority review by our newsroom, not publication. If you want guaranteed publication, the right format is branded content or the PR subscription.

    How long does branded content take to produce?

    On average 5 working days from the approved brief. You review the copy before it goes live.

    Is there a minimum term on the PR subscription?

    No. The £99.90/month subscription can be cancelled at any time, with no penalty.

    Can I combine formats?

    Yes — and we recommend it. A banner plus branded content is the best-performing combination. Get in touch and we'll put together a bespoke package.

    How does payment work?

    By bank transfer or card, with a VAT invoice. Subscriptions are billed monthly; one-off formats are paid before they run.

    Shall we put your brand on The Cap Table?

    A reply within 1 working day. No spam, just a good conversation about your brand.