Tickets for Good has raised £3.9m from a syndicate led by NPIF II – Mercia Equity Finance, with Shaping Impact Group, Finance Yorkshire, Leansquare and private investors joining, to fund international expansion and 10 new jobs in Sheffield over three years.
Founded in Sheffield in 2022 by Steve Rimmer and the late Neville Mosey, Tickets for Good distributes surplus tickets donated by venues and event organisers to NHS workers, teachers, charity staff and people receiving Cost of Living support. Members join free and pay a nominal transaction fee per ticket; venues fill otherwise empty seats and earn secondary spend from attendees.
The £3.9m package comes from NPIF II – Mercia Equity Finance, managed by Mercia Ventures as part of the Northern Powerhouse Investment Fund II, alongside Shaping Impact Group, Finance Yorkshire, Leansquare and a group of private investors. The round's stage, post-money valuation and the equity taken were not disclosed.
The investor list is a fair map of how a northern English company still assembles a round of this size. Two publicly backed regional vehicles — NPIF II and Finance Yorkshire — sit at the centre of the cap table, with an impact investor and angels filling the rest. No London growth fund appears on the register.
The company reports almost 750,000 verified members globally and more than 1.25 million tickets distributed to date. It says revenue doubled in 2025 and it is targeting five-fold growth over the next three years.
Tickets for Good entered the United States in 2023 after joining the Comcast SportsTech accelerator in St Louis, and now also operates in the Netherlands, Belgium and Germany. The new capital is earmarked for further international markets and for hiring in Sheffield rather than relocating the base south.
Robbie Williams is an ambassador for the company, alongside the former Netherlands goalkeeper Edwin van der Sar and the music entrepreneur Hans Brouwer. The three are named as ambassadors rather than as shareholders.
"Tickets for Good was built on a simple belief that live events should be available to everyone, especially the people who give so much to our communities," said Rimmer, co-founder and chief executive. "Neville and I started this with a shared love of music and the belief that unused tickets could do something good."
Chris Borrett, investment director at Mercia Ventures, framed the thesis around pricing. "Demand for live experiences has never been stronger, however rising ticket prices are creating barriers to access for many consumers, while venues and promoters increasingly recognise the value of full attendance and engaged fans," he said, adding that the business could become "a category-defining platform within the global live entertainment market".
The commercial question is whether a model built on donated inventory scales across borders. Distributing 1.25 million tickets establishes supply-side willingness in Britain; repeating that with American and German promoters, without the goodwill attached to the NHS, is the harder part of the next three years.
Original source: Tech.eu — https://tech.eu/2026/09/07/tickets-for-good-raises-ps39m-to-expand-low-cost-access-to-live-events-globally/
